The Internet is a sea of websites with everyone competing for the upper hand to new prospective customers. So, how do you make sure your website comes out on top?
Well, let’s assume that the website is optimized properly for search. We’ll also assume there is a promotion strategy in place to drive some decent, qualified traffic to the company site. Then, ask yourself these questions:
- In terms of “Design”, how does your site stack up?
- Is your index page vibrant and offer an insight about your products or services?
- Is there a “call to action”?
- Is your information easy to find?
- Is your site easy to navigate?
- Has it been over 2 years since the site was last updated or initially designed?
These questions deserve qualified and honest answers. However the biggest question that should be asked is, exactly what do you want your website to do for you? Do you want it to sell your products and services? Do you want to manage your existing client base more effectively, convert visitors into clients? These are good questions that need to be asked and answered with honestly.
If your answer is you want to sell products or services via your website, your index page should provide enough information in the form of:
- vivid, compelling pictures
- product descriptions
- special pricing info
- a link to purchase, order or inquire about your services
Ok – you don’t have to have all that information on your index page, however, you can offer enough info to entice your visitors “click through” to a particular product or services page that will offer full details – especially “how to purchase” the item.
If you want your website to help manage your client base, or bring in new business, the site should be designed to offer various levels of support,but also guide website visitors to feel confident in what you have to offer adn know they will be in good hands.
Include some simple things on your site like having:
- an easy-to-find mailing address on your contact page
- telephone and fax numbers
- contact email addresses
- a web “form” to gather client info
- related updates regarding your products
- or to view a gallery page of images/photos
All of the above will help your visitors understand your business and guide new prospects to make contact with you.
The level of detail and functionality you offer your website visitors can be minimal or complex. It could be as easy as adding a web “form” or contacting Support personnel via online chat. Whatever your need, please speak to us if you have any questions regarding how we can help you help your website visitors.